Honibe® Co-Branding With Gifrer Creating France’s First All Natural Honey Lozenges with Vitamin C, Menthol and Eucalyptus

Intro:

Island Abbey Foods Ltd.™ has announced today that their Honibe® flagship brand will be partnering with French pharmaceutical company, Gifrer. This partnership will allow Island Abbey Foods™ to expand their Honibe® Honey Lozenges™ product line into the French biopharmaceutical market through a co-branded effort with Gifrer under their Alma miel brand of cough and cold products.

For Immediate Release

Charlottetown, PE, Canada – October 14, 2014– Island Abbey Foods, a PEI based natural health product producer, has announced today a new partnership between their flag ship brand Honibe® and the French pharmaceutical company Gifrer. The partnership will utilize the Honibe® Honey Lozenges™ in a co-branded effort with Gifrer’s Alma miel to meet the growing consumer demand for natural health alternatives in the French cough and cold market.

“We are thrilled to announce a partnership with Gifrer, an established and well respected brand that is able to boast over 100 years of innovation in the pharmaceutical industry in France,” shared John Rowe, President of Island Abbey Foods Ltd. “This successful partnership is another milestone for our company in international co-branding success. It will enable us to bring our Honibe Honey Lozenges platform to the sophisticated French consumer.”

“This collaboration alongside Island Abbey Foods will allow us to meet the growing needs of health products that help relieve cough and cold symptoms through a healthy and safe platform,” stated Paul Thiou, Director Business at Gifrer in France. “Gifrer’s Alma miel throat tablets produced in cooperation with Honibe are a perfect fit for what our consumers are demanding today.”

This new co-branded partnership will establish the world’s first lozenges made with 100% pure dried honey in the French market. Gifrer now has the ability to service the demand from its customers for an all natural and safe delivery method for current cough and cold remedies by way of the Honibe pure dried honey platform technology that Island Abbey Foods possesses.

Honibe Honey Lozenges contain 100% pure dried honey, with a small amount of naturally derived therapeutics and no artificial ingredients. Honibe will be marketing two products in the Gifrer co-branded partnership: Alma miel with Vitamin C and Alma miel with menthol and eucalyptus. Alma miel Honey Lozenges are for the maintenance of good health and the temporary relief of sore throat and nasal congestion. Alma miel Honey Lozenges are only 10 calories per piece (2.5 g) and are available in blister packages of 10 lozenges.

About Gifrer®

Gifrer is a France based pharmaceutical company who specializes in the development, production and marketing of a wide range of over-the-counter drugs, vitamins, cosmetics and healthcare accessories. A team of highly educated and experienced researchers look and search for new products to launch in the Belgian and French market.

For more information please visit Gifrer on the web at www.gifrer.fr/EN/.

About Island Abbey Foods™

Island Abbey Foods is a Health Canada and FDA licensed specialty food, natural health product, and medicated health product producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island’s bright red soil, ideal for farming with its high iron and nutrient content. Honibe honey is sourced from 100% Canadian Grade A honey from Prince Edward Island and Canadian beekeepers.

For more information please visit us on the web at www.IslandAbbeyFoods.com and to check out our newest video release on Why Honey Lozenges are the best choice for you, please visit www.Honibe.com.

Media Inquiries:

Tasha Richard

Director of Marketing

Island Abbey Foods Ltd.

Phone: 902-367-9722

Email: Media@IslandAbbeyFoods.com

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