Island Abbey Foods® has announced today that they are expanding into the vitamin and supplement category with the launch of the world’s first honey gummy vitamin supplements, along with a new partnership with non-profit organization: Vitamin Angels.
For Immediate Release
Charlottetown, PE, Canada – January 13, 2015– Island Abbey Foods, a PEI based natural health product manufacturer, has announced today they are expanding into the vitamin, mineral and supplement category with the launch of the world’s first honey gummies for health: honibe honey gummies™.
“After years of extensive research and product development we are thrilled to be the first to market with an all natural honey-based line of vitamins and supplements for both children and adults. Staying true to our promise, pure Canadian honey is the #1 ingredient in our honey gummy vitamins, thus cutting refined sugar by 50% versus leading brands,” shared Founder and CEO, John Rowe.
“We are committed to helping families have affordable access to high quality vitamins and supplements that can make a real difference in their health. That is why we have worked tirelessly to ensure each of our core products provides a two-month supply of key vitamins and supplements using only natural ingredients and following Health Canada’s guidelines. This positions us as having the best ingredients at the most economical price for consumers,” continued John.
“We are also committed to helping the 30 million people domestically and around the world who do not have access to the basic nutrients they need to live,” said Tasha Richard, Director of Marketing. “That is why we are thrilled to be partnering with Vitamin Angels. For every bottle of our product sold on our website we will donate $0.25 cents to Vitamin Angels. This is enough money to provide one child in need with a year’s supply of Vitamin A.”
“At Vitamin Angels, we believe that reaching at-risk children and mothers with essential vitamins and minerals is critical to giving them the opportunity to survive, thrive and reach their full potential,” said Howard Schiffer, president and founder of Vitamin Angels. “We are thankful for the support from honibe® and its consumers for their commitment and contributions to our work, especially as our programs expand into Canada.”
The six new products include three for adults and three products for children. The adult products include a complete multivitamin, a complete multivitamin with added immune boost, and a prenatal vitamin with added immune boost. The pediatric products include a complete multivitamin, a complete multivitamin with added immune boost, and a fruit and vegetable supplement with 26 fruits and vegetables in every honibe honey gummy™. honibe honey gummies™ are made with naturally sourced ingredients of the highest quality, contain no artificial flavors, colors or preservatives and no animal byproducts. honibe honey gummies™ are patented worldwide.
About Island Abbey Foods®
Island Abbey Foods is a Health Canada and FDA licensed specialty food, natural health product, and medicated health product producer based in Prince Edward Island (PEI), Canada. With a strong heritage in farming, we are dedicated to providing affordable, real health benefits using botanical science and raw natural ingredients. honibe® honey is sourced from 100% Canadian Grade A honey from Prince Edward Island and Canadian beekeepers.
About Vitamin Angels®
Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing micronutrients. Vitamin Angels is Vitamin Angels has received seven consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, please visit: www.vitaminangels.org.
Director of Marketing
Island Abbey Foods®
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